In this post, we will discover how to write great product descriptions that help you sell more products. A product description is your opportunity to ‘show off’ your product. You might know your product is great but potential buyers do not.
Here is what we are going to cover in this post:
- Who are you writing your great product descriptions for?
- Writing your short product description
- Writing your long product description
- Using a keyword
- Spelling and grammar
1. Who Are You Writing Your Great Product Descriptions For?
Your customers? Yes, but not only that. You need to write your product descriptions for search engines like Google. Google spiders spend their time crawling through all the websites on the internet to ensure they provide the right websites to the right search queries.
Google cannot read images so you need to write your product description in a way that ensures it has the full picture of what your product is and the benefits it provides. This means when someone is searching for a product that you sell, Google will display your product in the results. Hopefully right at the top of the first page!
2. Writing Your Short Product Descriptions
Your product short description appears immediately beside or below your product title and images. This is your chance to sell your product to someone who does not have the time to read the long description. Your short description should:
- clearly indicate what the product is and what it can be used for
- sound appealing. Use flattering words like beautiful, handmade, or organic
- include your unique selling point (USP). Your USP is what makes your product better or different than other similar products. This could be the material used, the production process, or the fact it is not tested on animals.
- must be short and to the point. Use your long description (see below) to elaborate more.
3. Writing Your Long Product Description
Your product long description appears below your product title, images, and a short description. It is just as important as your long description but in different ways. This is your opportunity to answer all of your potential customer’s questions before they even ask them. Leave them in absolutely no doubt what to expect if they make a purchase. Here is what you might want to include:
- how the product is made
- list of ingredients
- full list of uses
- shipping details
- sizing details
- anything else relevant
4. Using a Keyword
Your product keyword is the search term you want your product to be found for.
For example, let’s say your product is a Nerikomi Pendant (Nerikomi is the Japanese technique used to make this pendant). You will want this pendant to appear when someone searches in Google ‘Nerikomi Pendant’. You will notice that the Nerikomi Pendant sold through SellYourStuff.ie appears on the first page of the results. This is what you want.
4. Check For Spelling and Grammar
This is essential when learning how to write a great product description. Your product descriptions must have correct spelling and grammar. It does not look professional if you use incorrect punctuation or misspell words. Here are a few tips to help with this.
Chrome Grammarly Extension
Grammarly is a free writing tool that allows you to check for spelling, grammar, style, and tone. It also comes with an extension for Chrome and Windows which allows you to correct your writing in most places you type with just a click of the mouse.
Use Spell Check
Get It Proof Read
The last thing you need to do before you publish your product is to get someone to proofread what you have written. There should be none or very few errors left if you have completed the previous two points but you can’t be too sure.
Ready? Hit Publish!
If you have followed the instructions in this post about How To Write Great Product Descriptions then you should be ready to go. Your products will be easily found by potential buyers through Google and other search engines. Prospective customers will have all the relevant information provided in order for them to make an informed purchase.
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