How to Write a great product description
Helen Harvey

Helen Harvey

Helen is a website designer and is the founder of

How To Write A Great Product Description

In this post, we will discover how to write great product descriptions that help you sell more products. A product description is your opportunity to ‘show off’ your product. You might know your product is great but potential buyers do not.

Pretend someone is in a rush and comes up to you and asks you why they should buy your product. You might have 30 seconds to sell your product to this prospective buyer, so you need to be able to succinctly describe your product in a way that gets you the order.

Here is what we are going to cover in this post:

  1. Who are you writing your great product descriptions for?
  2. Writing your short product description
  3. Writing your long product description
  4. Using a keyword
  5. Spelling and grammar

1. Who Are You Writing Your Great Product Descriptions For?

Your customers? Yes, but not only that. You need to write your product descriptions for search engines like Google. Google spiders spend their time crawling through all the websites on the internet to ensure they provide the right websites to the right search queries.

Google cannot read images so you need to write your product description in a way that ensures it has the full picture of what your product is and the benefits it provides. This means when someone is searching for a product that you sell, Google will display your product in the results. Hopefully right at the top of the first page!

2. Writing Your Short Product Descriptions

Short Product description example
Example short product description on

Your product short description appears immediately beside or below your product title and images. This is your chance to sell your product to someone who does not have the time to read the long description. Your short description should:

  • clearly indicate what the product is and what it can be used for
  • sound appealing. Use flattering words like beautiful, handmade, or organic
  • include your unique selling point (USP). Your USP is what makes your product better or different than other similar products. This could be the material used, the production process, or the fact it is not tested on animals.
  • must be short and to the point. Use your long description (see below) to elaborate more.

3. Writing Your Long Product Description

Your product long description appears below your product title, images, and a short description. It is just as important as your long description but in different ways. This is your opportunity to answer all of your potential customer’s questions before they even ask them. Leave them in absolutely no doubt what to expect if they make a purchase. Here is what you might want to include:

  • how the product is made
  • list of ingredients
  • full list of uses
  • shipping details
  • sizing details
  • anything else relevant
long product description example
Long product description example from

4. Using a Keyword

Your product keyword is the search term you want your product to be found for.

For example, let’s say your product is a Nerikomi Pendant (Nerikomi is the Japanese technique used to make this pendant). You will want this pendant to appear when someone searches in Google ‘Nerikomi Pendant’. You will notice that the Nerikomi Pendant sold through appears on the first page of the results. This is what you want.

The next thing we want to ensure is that our keyword is included within our product description and possibly title. This helps Google find your product when someone searches for it.

Vendors who sell through also have the opportunity to add their Focus keyword and edit the Snippet that Google will use in a search result. See below.

example of editing snippet and keyword
Example SEO optimization offered on

4. Check For Spelling and Grammar

This is essential when learning how to write a great product description. Your product descriptions must have correct spelling and grammar. It does not look professional if you use incorrect punctuation or misspell words. Here are a few tips to help with this.

Chrome Grammarly Extension

Grammarly is a free writing tool that allows you to check for spelling, grammar, style, and tone. It also comes with an extension for Chrome and Windows which allows you to correct your writing in most places you type with just a click of the mouse.

You can also copy and paste a document into the Grammarly tool and it will automatically detect all the errors allowing you to correctly. With this tool there is no excuse for poor grammar!

Use Spell Check

Instead of writing your product descriptions directly onto your online platform, it’s good practice to write it first in a document such as Word or Google Docs. These writing tools have a built-in spell check function that will point out most errors quickly and painlessly.

Get It Proof Read

The last thing you need to do before you publish your product is to get someone to proofread what you have written. There should be none or very few errors left if you have completed the previous two points but you can’t be too sure.

As your proofreader a few questions. What is the product? What is it for? How is it made? What are the shipping costs? If they can’t answer these questions then you might have missed something.

Our vendors at have the option to request us to proofread their descriptions, if they do not have someone suitable to do this for them.

Ready? Hit Publish!

If you have followed the instructions in this post about How To Write Great Product Descriptions then you should be ready to go. Your products will be easily found by potential buyers through Google and other search engines. Prospective customers will have all the relevant information provided in order for them to make an informed purchase.

We wish you the best of luck in selling your products online. If you would like some extra help selling more products then check out, the ready-to-sell platform that allows small Irish businesses to sell their products online.

Not only do we provide the platform to sell your products but we also provide training through our Tutorials and a Facebook support group.

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